Amazon averaged 13 million viewers for its debut "Thursday Night Football" stream, according to Nielsen data released by the company
Amazon Prime Video will stream the NFL's Thursday night games through 2033.
The tech giant is paying around $1 billion a year for the NFL's first exclusive deal with a streaming platform.
Amazon Prime averaged 13 million viewers for its debut broadcast of "Thursday Night Football," according to Nielsen figures released by the company.
The average for the Sept. 15 matchup between the Kansas City Chiefs and Los Angeles Chargers surpassed
the viewership of 8.84 million on the NFL Network from the same week in 2021, according to data released by Amazon.
Amazon is the first streaming service to hold exclusive rights to a package of NFL games,
in a deal that will cost the tech giant about $1 billion a year through 2033.
The company partnered with Nielsen in August to track the audience data.
Amazon Prime has around 200 million subscribers worldwide.