How much money waits for UCLA and USC in the Big Ten Conference?

It’s about name, image and likeness, they said. It’s about like-minded academic institutions

It’s about growing opportunities to recruit.

The true reason behind UCLA and USC’s drastic shift to the Big Ten Conference is much simpler

than the language administrators use in long-winded statements.

With the Pac-12's recent struggles and archaic TV deal, the conference’s teams were simply getting left behind

and jumping ship to the Big Ten gives USC and UCLA their best financial lifeline to compete in a college

sports scene that is blurring the lines between professional and amateur more each day.

The Big Ten’s emergence as a financial titan began when the conference signed a six-year, $2.65-billion TV deal